Why is Legacy Media Like This?

The Post-Propaganda Age

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Signals from Another Time in Another Place

In David Cronenberg’s 1983 Cult Classic Videodrome a Toronto television executive, played by the delightfully slimey James Wood, becomes obsessed with a pirate television broadcast, the titular Videodrome, which he believes may be a snuff film. Woods, becoming increasingly unhinged in his desperate attempts to find the origin of the broadcast, gets drawn into world of techno-terrorists, body-horror, cyber-futurism, and conspiracist semi-Lovecraftian horror, where almost all who seek the mystery of Videodrome pay with their lives.

So why does James Woods follow this already horrific lead? An already violently pornographic, possibly snuff, pirate broadcast? This executive you see wants to license the broadcast for his late night programing block.

Now this is a biting, just beyond the edge of reality, satire of the explosion of television channels in the late 70s-early 80s and the new extremes possible during the great deregulation of television that began then. Canadian commentators all agreed the film’s Civic-TV was an almost explicit reference to CityTV, whose Friday night Baby Blue Movie block had started in ‘72 and was the first pornographic programing block on North American broadcast TV.

Now the plot of the film was almost too prescient, it was a genius Cronenberg horror classic, and brilliant bit of edge-of-the-present cyberpunk SciFi, which should have been a pop-culture hallmark… If only it had come out 5-8 year later and known it was supposed to be about the internet… not the web of TV broadcasts.

But there is another incongruous element, aside from the lack of internet, that really makes it hard for a child of the 2000s to really get in the mindset of the film…

Who can imagine a Television Executive giving a shit, let alone that much of a shit, about entertaining their audience?